Business problem
Slow loading affected the experience, while gaps in analytics and conversion tracking made it harder to understand what visitors were doing and where enquiries came from.
B2B Website Performance & Measurement
Faster site. Cleaner measurement.
A B2B services website needed stronger technical performance and more reliable tracking. Slow loading affected the visitor experience, while measurement gaps limited confidence in how enquiries and important actions were being recorded.
Based on prior professional work; client details withheld for confidentiality.
Desktop PageSpeed45 → 95+50 points
Mobile PageSpeed22 → 85+63 points
Page-load performance~18 sec → ~5 sec~72% faster
Bounce rate54.4% → 45.4%9 percentage-point reduction
What was assessed
The assessment covered page performance across desktop and mobile, analytics setup, important conversion actions, form tracking and user behaviour.
Work performed
The work combined performance optimisation with analytics review, conversion-tracking QA and behavioural analysis. It also checked whether form activity and important conversions were being recorded correctly.
Validation
Performance was checked across desktop and mobile, while analytics, form activity and conversion recording were reviewed to confirm that the measurement setup was more reliable.
Measurable outcome
Desktop PageSpeed increased from 45 to 95, mobile from 22 to 85, and page-load performance improved from approximately 18 seconds to approximately 5 seconds. Bounce rate decreased from 54.4% to 45.4%. The result was a faster website and cleaner data for understanding user behaviour, identifying conversion problems and deciding what to improve next.
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