Situation
Slow loading affected the experience, while gaps in analytics and conversion tracking made it harder to understand what visitors were doing and where enquiries came from.
B2B Website Performance & Measurement
Faster site. Cleaner measurement.
A B2B services website needed stronger technical performance and more reliable tracking. The work combined performance optimisation, analytics review, conversion-tracking QA and behavioural analysis.
Based on prior professional work; client details withheld for confidentiality.
Desktop PageSpeed45 → 95+50 points
Mobile PageSpeed22 → 85+63 points
Page-load performance~18 sec → ~5 sec~72% faster
Bounce rate54.4% → 45.4%9 percentage-point reduction
What was reviewed
Page performance across desktop and mobile, analytics setup, important conversion actions, form tracking and user behaviour.
What changed
The work improved site performance and checked that analytics, form activity and important conversions were being recorded correctly.
Results
Desktop PageSpeed increased from 45 to 95, mobile from 22 to 85, and page-load performance improved from approximately 18 seconds to approximately 5 seconds. Bounce rate decreased from 54.4% to 45.4%.
Why it mattered
The result was a faster website and cleaner data for understanding user behaviour, identifying conversion problems and deciding what to improve next.
Not sure whether the problem is CRM, automation, tracking or process?
Tell us what is happening. We can help determine where the issue sits before recommending a systems review, implementation sprint or ongoing support.
Discuss a projectStart with the problem. We’ll work out whether there is a useful fit.