Case studies

Selected work

Examples of practical implementation where cleaner systems and better measurement produced a meaningful business result.

B2B Website Performance & Measurement

Faster site. Cleaner measurement.

A B2B services website needed stronger technical performance and more reliable tracking. The work combined performance optimisation, analytics review, conversion-tracking QA and behavioural measurement.

The result was a faster website and cleaner data for understanding user behaviour, identifying conversion problems and deciding what to improve next.

Based on prior professional work; client details withheld for confidentiality.

Desktop PageSpeed45 → 95+50 points
Mobile PageSpeed22 → 85+63 points
Page-load performance~18 sec → ~5 sec~72% faster
Bounce rate54.4% → 45.4%9 percentage-point reduction
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